On January 29, a hashtag targeting Big Hit Entertainment became a world train.
About 20 videos of BTS have been removed from the official channels of recognized American programs.
The ARMY fandom, visibly uncomfortable by what happened, used the networks to ask for some kind of response about the fact.
Most of these performances are more than one year old.
The most recent is “Black Swan”, which was registered in January 2020 before the pandemic.
Exactly one year old, the ARMYs searched for the video to remember the performance and were shocked that the clip was private.
The hashtag #BigHitBuyPerformanceRights can give an answer about what happened to the videos.
Netizens say the copyright contract only lasts for one year, and to stay longer, TV shows have to pay to Big Hit.
https://twitter.com/noonalegal/status/1355210552864342018
Even if the topic is a global trend, Big Hit or TV shows have not given explanations about it.