Selena Gomez and Blackpink are releasing a collaboration, and to the very moment of this post, we don’t a have a name to the song, but we do know it will have a video.
Blackpink, as a K-pop girl group, tend to have energetic songs with very intense choreographies, which is something Gomez has been avoiding for some time now and fans speculate that Gomez might participate in the choreography this time and they are eager to see it. The last piece we got of Selena Gomez’s dancing skills was the “Look At Her Now” music video, which displays her dancing to the break-up anthem wirtten by herself.
But the matter that brings attention to the song this time is the misinformation around the radio release of the song.
Some twitter users believe the song will have an immediate impact on the Pop Radio of the United States, but we are unpleased to confirm that the truth is quite different.
After checking the data for new released for the Pop Radio, we are safe to say that there is no publishing date yet for the radial release.
But are we getting to hear the song on the radio anytime?
Yes, it is very common for songs featuring big artist to be released to the radio days after the streaming release. One of the radio hosts from the industry confirmed it, he also indirectly confirmed that the “immediate radio impact” is very unlikely to happen. Take a look.
It’s official even though the internet already knew. @BLACKPINK is teaming up with @selenagomez for their new single out on 8/28. It will also be promoted at Pop Radio.#BLACKPINK #SELPINK #SelenaGomez #NewSingle pic.twitter.com/gNvmomkjY1
— JJ Ryan (@JJRyanOnAir) August 12, 2020
A fan replied to the tweet asking when was the song going to impact the radio, to which he replied the following.
Haven’t heard what the actual Impact Date will be at Pop Radio yet. Just that it will be a single.
— JJ Ryan (@JJRyanOnAir) August 12, 2020
Considering his comments, and the fact that the song still doesn’t appear on the database from the radio impact, we cannot expect the song to be released to the radio the same day as the release on other platforms such as iTunes and Spotify. The usual time lapses between the release of a song to streaming platforms and the radio are after 4 days, 8 days or 15 days in some cases, it all depends on the record labels, as they are the ones in control of it.
In this case, Interscope Records.
Now, when songs are released to radio on the second week after the streaming release, they tend to have a higher position on the music chart, since the song can easily reach the top spots by itself, with the support from the fans and the buzz around it.
After that, some airplay on the radio might help the song stay among the top positions after the fans stop buying the song and the initial buzz comes to a halt.
