On April 9, 2025, ADOR took legal measures to protect NewJeans from rising online abuse. In a statement titled “Legal Action Status Regarding Artist Rights Infringement,” the agency seeks to crack down on malicious rumors and personal attacks aimed at the group. ADOR believes the hate was sparked by the contract feud, which began in late 2024 and intensified after NewJeans challenged the agency’s management by changing their name and creating separate social media accounts.
The timing of this announcement coincides with a tense legal battle. In March 2025, the Seoul Central District Court upheld ADOR as NewJeans’ official management, banning any independent activities. On March 21, the members, now calling themselves MHDHH, formally objected, citing a complete loss of trust. Despite court drama, ADOR insists nothing has changed since the court’s initial ruling.
Fans feel ADOR’s move is a joke, accusing the agency of covering deeper issues while clinging to control. NewJeans then declared an indefinite hiatus on March 23, making their fans feel intrigued due to the secretive nature of the hearings. On April 9, both NewJeans’ and ADOR’s legal teams had a closed-door session in court, which the five members didn’t attend, and information was kept under wraps.
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