Stray Kids’ Hyunjin has taken the fashion world by storm with multiple high-profile collaborations. From elegant solo deals to group partnerships, the Stray Kids member keeps climbing the style rankings.
In honor of his birthday (he’s turning 25 on March 20) we’ll be taking a look at his four most notable brand ambassadorships and explore why each one is a standout moment in his fashion career:
Versace
In July 2023, Hyunjin became the first Stray Kids member to strike gold with a luxury brand, signing on as Versace’s global ambassador. He was also the face of Versace’s Holiday 2023 campaign, highlighting the brand’s growing interest in the K-pop world. By February 2024, he made an appearance at Milan Fashion Week, wearing a black satin two-piece suit and sitting next to Hollywood superstar Anne Hathaway.
Cartier
Officially named Cartier’s global ambassador in September 2024, Hyunjin wrote another chapter in his fashion story. Fans first suspected the partnership after he attended Cartier’s High Jewelry Gala in Seoul alongside BLACKPINK’s Jisoo and actress Bae Doona. Meanwhile, the brand has released photos of the idol wearing their luxury jewelry.
Givenchy Beauty
Hyunjin’s influence isn’t limited to clothing and accessories. He also partnered with Givenchy Beauty, showing off his flair in the March issue of Marie Claire Korea. While details on this partnership remain relatively modest compared to his other deals, the collaboration underscores his broad appeal. From designer suits to makeup campaigns, Hyunjin proves he can shine in every corner of the fashion and beauty industries.
Tommy Hilfiger (Stray Kids)
Rounding out the list is a group-wide partnership that Hyunjin shares with his Stray Kids bandmates. The K-pop superstars were chosen as Tommy Hilfiger’s Asia ambassadors in 2023, starring in the brand’s fall campaign titled “Always Together.” After that, the group returned for Tommy Hilfiger’s spring and fall 2024 campaigns, even attending the 2024 Met Gala wearing the brand.
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