NewJeans, now rebranded as NJZ, are keeping fans on their tippy toes with a brand-new logo and social media expansion! On February 27, the group unveiled this new style and set up fresh accounts on X, YouTube, and TikTok. The logo drop video wasn’t just an aesthetic choice, though—it might hold clues about their next music era.
The style and colors used for NJZ's new profile icon and most recent reel belong to the Psychedelic Core, an artistic style characteristic of the 60s, an era that revolutionized music, fashion, art and lifestyle forever.
Are they trying to tell us something with this?🫣 pic.twitter.com/4b77r7sOMn
— NJZ 🍀NWZ 🍀 (@NJZNWZ) February 27, 2025
The NJZ logo is a playful mix of bright colors, with the group’s name placed on a cat-shaped cookie—a departure from their iconic bunny image. The teaser video featured sprinkles falling over the cookies, each one marked with a member’s name. Fans went into full detective mode, speculating that the visuals hint at a possible concept for their upcoming music.
ADOR has requested for media outlets to use the name ‘NewJeans’ instead of ‘NJZ’ when referring to NJZ:
"We have filed a lawsuit to confirm the validity of the contract and are seeking an injunction to maintain ADOR’s position as the group’s management. We respectfully request… pic.twitter.com/RX85rIlGVO
— Pop Base (@PopBase) February 10, 2025
This rebranding comes amid HYBE’s ADOR unapproval, which the company has made public. They argue that, while NJZ decided to leave the company and change their group name, the quintet is still part of their roster. This has escalated to a legal feud, forcing both parties to settle things in court on March 7, 2025.
