BLACKPINK’s Lisa shares her thoughts on the challenges of running her agency

BLACKPINK’s Lisa is the talk of the town after releasing her first studio album, ALTER EGO.” The idol has started heavy promotions related to her latest musical project, including a sincere interview with ‘ZIP DAESUNG’ on YouTube.

On February 28, Lisa was featured in a new video titled “BangPink in Your Area Part 2 | Now Only Two Left.” The host asked her about the challenges of running an agency as Lisa established her independent label, LLOUD, in 2024.

When ZIP DAESUNG asked her about what kind of things as a CEO she realized the company used to cover? Lisa candidly highlighted the music video productions, as she is a well-known artist for making astonishing music videos:

“Music video production costs… they’re no joke. I always ask for discounts.”

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