SEVENTEEN’s Mingyu becomes Snickers’ Asian ambassador

SEVENTEEN’s Mingyu has officially snagged the spotlight as the first-ever Korean to represent the classic chocolate bar brand, Snickers— talk about sweet success! Fans across the globe are buzzing with excitement, ready to see just how he’ll add his signature charm to the iconic candy. As if that wasn’t enough, new pictures of the idol as the face of the sweet brand have been unveiled, looking totally sugary:

According to Mazu Korea, Mingyu’s powerful stage presence and upbeat vibes align perfectly with what Snickers is looking for. One brand rep described their match-up as “positive,” praising Mingyu’s “energetic and attractive image.” Catch the full statement translated from Korean here:

“Mingyu’s energetic and attractive image perfectly matches the Snickers® brand. We expect this collaboration to have a positive impact on both the brand and Mingyu.”

Mingyu will kick off his new gig by hosting a pop-up event from April 30 to May 6, giving fans a first taste of this sugar-coated partnership. With this, the SEVENTEEN becomes the face of yet another brand in the market, as he is also an ambassador for Dior, Calvin Klein, and L’Occitane.