BLACKPINK’s Lisa unveils “ALTER EGO” (Roxi version)

BLACKPINK’s Lisa has been making waves worldwide with the release of three successful singles from her upcoming album, “ALTER EGO.” The idol is completely focused on promoting this new era, and there’s no better way than introducing her actual alter ego to the scene.

On January 8, Lisa brought back the spotlight after introducing fans, better known as BLINKS, to a bold new chapter in her artistic Journey. Roxi is Lisa’ new alter ego and the embodiment of her creative rebellion, becoming not only a concept but a person that channels Lisa’s edgier and unfiltered self.

Roxi is the perfect example of what “ALTER EGO” wants to show to the world. The album represents Lisa’s exploration of identity and transformation, which blends an electric mix of genres, from R&B to trap, showcasing the versatility of the idol.

In addition, Lisa explained that Roxi is bold, unapologetic, and fearless, a stark contrast to the polished image fans have come to know. The new alter ego is ready to push boundaries and experiment with new styles showing a glimpse of Lisa’s artistic growth.