NewJeans open new social media account “JeanzForFree” amid drama with HYBE’s ADOR

After revealing they would cut ties with HYBE’s ADOR, NewJeans launched their new Instagram account, “JeanzForFree,” making fans excited and intrigued at the change. The official announcement hit Instagram on December 14, 2024, with all five members—Minji, Hanni, Danielle, Haerin, and Hyein—posting a heartfelt update on their new account. “It’s really us!” they wrote in their Stories.

This new move by the girl group comes after some serious drama that began on November 13, 2024, when NewJeans served ADOR a legal notice demanding action on what they called “significant breaches” of their contracts. On November 28, the quintet hosted an emergency press conference, officially announcing their departure from ADOR after the company failed to address their concerns within the required 14-day window they provided. Despite girls’ announcements, ADOR has said they’ve remained open to talk to them and fix their issues.

Still, the company isn’t going to accept “JeanzForFree” so easily. They claimed the press conference was premature and slapped NewJeans with a lawsuit to enforce their contracts. While this legal drama is still ongoing, “JeanzForFree”  keeps gaining followers by the minute, potentially marking a fresh start for the quintet.