BLACKPINk’s Rosé breaks conservative K-pop norms in new video “toxic till the end”

BLACKPINK’s Rosé has taken her solo era to a whole new level with her “toxic till the end” music video, the latest single, and video from her debut album “rosie.” Released on December 6, the video features actor Evan Mock as her on-screen ex, reflecting a bittersweet story of love and heartbreak. Aesthetically, the video takes inspo from Gilmore Girls, blending 90s rom-com nostalgia with Rosé’s own flair.

But the juicy part? The MV is being celebrated for pushing boundaries in the K-pop world. With the inclusion of intimate kissing, Rosé is stepping into mature territory. Fans are praising her for defying the unwritten rules of K-pop, where idols often avoid showing romantic expressions both on-screen and in their private lives.

And it doesn’t stop there! “rosie,” out today, delivers 12 beautifully crafted tracks, including “APT.” with Bruno Mars and standout bops like “drinks or coffe” and Stay “3 am.” With its deeply personal themes, Rosé isn’t just here to serve vocals—she’s serving stories and breaking norms.