Seunghan’s abrupt departure from RIIZE has stirred more than just fan emotions—it’s spotlighting the obsessive behavior of some people. Initially, SM Entertainment announced that Seunghan would rejoin RIIZE after a 10-month hiatus, which took place due to controversial photos of him smoking and kissing his ex-girlfriend.
#SMSupportsBullying #JUSTICE_FOR_SEUNGHAN #RIIZE_IS_SEVEN #RIIZE #SEUNGHAN🧡 pic.twitter.com/8pw07UUG3D
— Nolae (@Nolae_de) October 15, 2024
Following the announcement, South Korean fans got together outside SM Entertainment and demanded the company keep Seunghan out of the group. A few days after the controversy sparked, the agency confirmed that the idol would not rejoin RIIZE and that the group would continue as six.}
In response, international retail giants and niche K-pop shops alike are halting sales and restocking of RIIZE’s merchandise in solidarity with international fans, who want to prove to SM Entertainment that they should not only listen to the local voices. As international fans rally, the message is clear: change must come, and it must protect the artists.
here are some kpop stores in the us supporting the boycott by halting restocks of riize albums/merchandise!#SMStandsForBullying#SeunghanWasBullied#SaveRIIZEfromSM #JUSTICE_FOR_SEUNGHAN #AlwaysWithSeunghan#SEUNGHAN #홍승한 #SMSupportsBullying pic.twitter.com/TOEd3hhSJ4
— 🌻🫧 (@snflwrnct) October 16, 2024
With Seunghan’s potential comeback stopped by the continuing backlash, the community stands at a crossroads. South Korean BRIIZE (that’s the name RIIZE fans wear proudly) are mostly against the idol coming back, while international BRIIZE are trying to make their voices heard by boycotting sales.