Sephora and Selena Gomez team up for a good cause, donating for mental health

In honor of World Mental Health Day on October 10th, Sephora is once again teaming up with Selena Gomez and her Rare Beauty brand for the “Make A Rare Impact” campaign. Building on last year’s achievement, this year’s collab will see Sephora donating 100% of Rare Beauty’s sales on that day to the Rare Impact Fund, supporting mental health services for young people worldwide.

Selena Gomez, who founded Rare Beauty, expressed her gratitude for Sephora’s partnership and effort, stating:

“The mental health crisis continues to impact young people disproportionately, and partners like Sephora are instrumental, not only by believing in this mission, but by contributing crucial funds to expand mental health resources for the young people who need them.”

Launched in 2020, the Rare Impact Fund is on a mission to raise $100 million for mental health initiatives. Rare Beauty already donates 1% of its sales to the fund, supporting 26 organizations across five continents. With this year’s campaign, Selena Gomez and Sephora will expand their impact in 27 global markets and customers can directly contribute in-store or online by buying the products.