BTS’ Jin tops the September boy group brand reputation rankings

The September brand reputation rankings are in, and it’s BTS’ Jin who claimed the top spot! Based on an analysis of consumer participation, media coverage, and communication among 730 boy group members, the BTS member stood up from the rest of the K-pop scene!

Jin scored first with an impressive index of 2,949,770, thanks to his high-profile appearances, including his role as Gucci‘s global ambassador. His viral moments, like “Run Jin” and Super Tuna, contributed to his ranking. And with a 93% positivity rate, it’s no wonder he’s leading the pack. Last month, Cha Eun Woo topped the tally, making Jin a fresh face at the top spot.

In second place goes to Cha Eun Woo, with a brand reputation index of 2,629,693. He’s had a packed agenda, recently dropping a collab with Peder Elias called “Hey Hello” at his fan concert. In addition, his role as a Saint Laurent ambassador makes him shine brighter in the panorama.

Rounding up the top three,  Kang Daniel, who’s fresh off a legal win against a notorious YouTuber spreading false rumors about him. With a brand index of 1,594,520, Kang Daniel proved his staying power. Catch the full top 30 here: