BLACKPINK‘s Jennie sure knows how to keep fans on their tippy toes! The K-pop diva has set the internet ablaze with a mysterious 12-hour countdown on her personal website, just days after signing a partnership deal with Columbia Records. What could it mean? New music? A surprise project? The intrigue is real, the possibilities are endless and BLINks are going crazy!
The timer, set to end at 8 a.m. KST on September 19, has fans around the globe scrambling for possible hints. This comes hot on the heels of her major signing with Columbia Records, the same label as legends like Beyoncé and Harry Styles. The BLACKPINK rapper and singer merged forces with the American label and her own self-established agency, OA (Odd Atelier Entertainment) to maximize their joint slay.
Flashback to 2023: Jennie dropped her latest solo track “You & Me,” and she also participated in “One of the Girls” with Lily Rose Depp and The Weekend. The timing feels just right for a fresh new banger, and whatever Jennie has in store, it’ll probably be huge!
Stay tuned for the moment that’s going to shake up the K-pop world!
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