Tommy Hilfiger and Stray Kids take over New York with new campaign

Tommy Hilfiger is bringing the heat with K-pop sensation Stray Kids, the brand is launching a campaign that’s as iconic as New York itself! For Fall 2024, these two powerhouses joined forces for a legendary result. Need proof? Just contemplate the eight members of Stray Kids—Bang Chan, Felix, Lee Know, I.N, Changbin, Hyunjin, HAN, and Seungmin striking a pose.

The 8 idols can be seen shining against the stunning backdrop of the Manhattan skyline, looking preppy as they are photographed by Alisdair McLellan. In the photos, Stray Kids are embodying the perfect blend of classic and casual. Who would’ve known a campaign could be so versatile?

This season, the brand is going for sharp outerwear, tailored suits, crisp Oxford shirts, and timeless loafers and boots, all designed to capture the energy and sophistication of New York City. It mixes the best of Stray Kids’ preppy style with the Big Apple’s layers.

And just like that, Stray Kids and Tommy Hilfiger score yet another collab hit. The designer and the K-pop group have joined forces several times this year, including their joint slay for the MET Gala.