BLACKPINK’s Rosé shines with PUMA in debut campaign

BLACKPINK‘s Rosé is not only making moves in the K-pop scene, she’s also shaking up the fashion world! Her debut campaign with PUMA comes just weeks after being named a brand ambassador. Now, the BLACKPINK member is dazzling fans with the new Palermo low-top sneakers.

PUMA’s statement proudly declares:

“Fusing music and style, Rosé’s ambassador role will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling.”

The partnership highlights PUMA’s iconic silhouettes, introducing their classic designs to a new generation through BLACKPINK’s Rosé unique vibe. The “On the Ground” singer expressed her excitement about the partnership on June 17, announcing that she was joining forces with the sports brand.

“I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.”

Rosé joins other names like Rihanna, A$AP Rocky, and Dua Lipa as a new brand ambassador. Stay tuned for more updates as PUMA unveils their collab with the BLACKPINK diva.