IVE’s marketing has become a masterclass in how to blend a transition almost perfectly. “I’VE SWITCH” is about a new phase where the group explored alternative personas and narratives by creating a whole new universe in their music catalog.
The girl band released the new music video for “HEYA,” which already captivated fans worldwide. This double-title track became the talk of the town because of the addictive melody with great lyrics and an exquisite rap verse, which encapsulates all of their skills.
This new music video is not the only surprise IVE has prepared for the fans. The girls are going to host a comeback talk live session on their official YouTube channel on April 29. During the stream, IVE will share their thoughts on the comeback, discuss the tracks, and introduce the “HEYA” music video.
This promising era is set to skyrocket IVE’s music career further. The idols already took over TikTok to launch a dance challenge for “HEYA” captivating the fans. This is the perfect promotion for an upcoming track and a great release. You can watch the “HEYA” music video below:
