NewJeans releases the official music video for “Bubble Gum”

NewJeans have been hinting at their fans, better known as Bunnies, with the release of two songs for their upcoming album. However, some plans were changed after they announced a snippet of “Bubble Gum,” which was going to be used in a Japanese Shampoo commercial. Finally, the fans listened to the whole song.

On April 27 at midnight KST, the girls took on their unique funky concept for their newest video. This new single serves as a snack for their upcoming album, including the awaited title track from the project.

The aesthetic of the music video is a clear reference to the past, showing a vintage scenario, the girls are ready to dominate the Kpop industry again. The song has gained popularity since it was used on the brand “Essentials” which also benefited from NewJeans’ influence.

NewJean’s new album is almost around the corner, while you wait for the title track and the rest of the details attached to it, tell us what you think about the “Bubble Gum” music video.