BLACKPINK’s Jisoo is the new face of British fashion brand self-portrait

BLACKPINK’s Jisoo is shaking things up for fashion brand self-portrait! Yes, you read that right, our girl is all about bringing a slash of Kpop flair into this new collection. For the first time, the British brand flies to Seoul to take some dazzling snaps of Jisoo in the recording studio. The lights shine on the idol, rocking everything from mini dresses to chic denim and cozy knits.

But self-portrait isn’t just throwing clothes at us, they want to deliver a message of empowerment with their pieces and ensembles. They come in a variety of fabrics like lace, satin, and chiffon. Talk about a style symphony! The best part? This marks one of the first collabs Jisoo makes after launching her own agency, BLISSO!

Besides boosting female empowerment, self-portrait’s creative director, Hang Chong, is all about helping the next gen of creatives. The brand is all for lending a helping hand to new talents, so they took a chance with our Jisoo. The reason? They learned that she’s a chameleon who loves to experiment with her wardrobe and is on the way to walking into her solo journey with her newly established label.