A few hours ago, it was announced that TREASURE has been named ambassador for Crocs, taking by surprise all followers of the boy group and loyal fans of the shoe brand. Check out their first promotional photos for this collaboration.
The brand recently shared that the boy group who debuted in 2020 was selected to be the image of the brand globally due to their particular fashion sense, personality, and freedom that perfectly match the identity of Crocs.
TREASURE has been selected as the new Global Ambassador for CROCS. pic.twitter.com/Z1tSqbpTTi
— Kpop Charts (@kchartsmaster) April 12, 2024
In addition, it was revealed that the campaign titled ‘Come As You Are‘, which they are doing in collaboration with TREASURE, will include many activities from 2024 to 2025, such as offline events and photo card events for fans.
TREASURE×CROCS behind pic.twitter.com/nsRbtoRiiZ
— あんこ🍀ྀི (@mashidam0325) April 11, 2024
On social networks, fans are sharing their excitement for this joint project with comments such as “It’s amazing to see them representing such a popular brand“, “let’s gooo for more babies! so proud of you all“, “we will buy one for sure!” among others.