IVE shocked the whole world after they released their acclaimed album, “I’VE MINE.” The girls are widely popular now for releasing double title tracks for their upcoming projects, this time the girls have opted to change the formula and teased an imminent comeback.
South Korean media outlets have reported that IVE completed recording their latest song and is gearing up for a comeback. However, the strategy changed significantly after they wanted to promote only one title track and reached a new commercial success.
The change comes due to the dispersion of focus across several songs. The girls have embarked their fans, better known as DIVE, into several experiences all at the same time. This new release wants them to focus solely on one aspect of their artistry, which ultimately would be beneficial for their status.
IVE’s decision is also highly influenced by their hectic tour schedule, as they are currently embarking on their first world tour titled, “Show What I Have.” Fortunately, the new release is going to be performed during the tour, increasing even more the popularity of the girls.