Brands terminated their contract with Han So Hee amid her relationship controversy

In recent days, it was revealed that brands terminated their contract with Han So Hee amid her relationship controversy, as she announced she was dating actor Ryu Jun Yeol, evoking infidelity rumors as he was previously the idol Hyeri boyfriend.

According to Lotte Chilsung, the actress’s contract with the beverage brand ‘Chum Churum‘ ended in the early days of the current month of March, and after the expiration, there was no renewal pursued, surprising many with the sudden decision and reaction of the company.

For its part, the brand NH Bank also decided not to renew their contract with Han So Hee after working together since 2021 and with the intention of showing a new model in their near-future promotional activities.

In addition, the actress’ promotional video with the used car trading platform Hey Dealer suddenly closed the comentary section amid the criticism she started receiving after her love relationship with Ryu Jun Yeol was made public.