Recently, the renowned K-Pop act RIIZE is being accused once again of copying the girl group NewJeans due to the arrival of a new video of the upcoming project of the SM Entertainment artists while filming their MV in Portugal.
The boygroup generated controversy after they were seen filming their upcoming musical video that would be for the mini album announced to release between April and June, but what caught the most attention were the similarities with NewJeans.
On social networks, netizens pointed out that, besides the girls MV for ‘Super Shy‘ being recorded in Lisboa, Portugal, becoming the first idol to film there, passersby shared the group’s filming process, creating excitement, which was the same that happened with RIIZE.
os riize já tão em portugal a gravar ðŸ˜ðŸ˜pic.twitter.com/MEExTwav9u
— blondie ᵕ̈ (@goldenxunicorn) March 17, 2024
THE LEAKED NEWJEANS CHOREO WAS SUPER SHY!!! i knew it was real, not once did it doubt it pic.twitter.com/BcYzGO7IQ7
— ÛŸ (@soheenugu) July 7, 2023
This coincidence in the marketing strategy and video environment arises from the previous accusation that SM Entertainment received for allegedly copying NewJeans, like the song ‘Love 119‘ was a plagiarism of ‘Ditto‘.
Netizens think RIIZE Love 119 MV looks similar to NewJeans Ditto MV #RIIZE #NewJeans pic.twitter.com/hIM6XqTbN1
— random kpop moments (@kpopinmind) January 5, 2024
Fans shared on networks comments such as “They did it with ‘Ditto,’ and now they’re copying ‘Super Shy.’ LOL“, “Of course, SM is doing that“, and “At this point, even their fans have to look at these and admit“.