ENHYPEN becomes the first boy group to promote a lingerie brand

In recent days, it was announced that the K-Pop act ENHYPEN becomes the first boy group to promote a lingerie brand, a news that has become a trend on social networks while fans praise the idols for their great works as models.

On January 29th, the Japanese intimate clothing brand Peach John announced through its X social network account the release of a new campaign with the collaboration of a K-Pop group as the face of the promotion.

In the post, it was also shared with a dark photo as a teaser, which made it easy for fans to recognize the silhouettes of the idols and quickly discover that they were the members of ENHYPEN.

“Visuals will be revealed tomorrow at 0:00 AM, with the product available for purchase at 10:00 AM!

A globally renowned group will make an appearance for PEACH JOHN 30th Anniversary Special Project!“.

When the photos were finally released, they went viral on social networks by fans who shared the group and individual photos of the idols and the promotional video for the campaign, wearing and talking about the new garments of the lingerie brand.