Kim Kardashian has dabbled in the beauty industry, not only to stay but to rule it. The Hollywood guru has demonstrated her big influence in and out of the cameras with their new “SKIMS” collection for Valentine’s Day, as the website completely crashed due to the high and unprecedented demand.
Kim has been heaped with praise because of her greatest inclusion in the underwear, loungewear, and shapewear field. The idea of the guru is to include the whole family in her fantasy of looking good on special dates. This time, the SKIMS Valentine’s Day collection had Feminine Foundations, Lounge to Love, Luxe Lingerie, Gifts for Her, Sweet Dreams, Sexy Little Things, Talk SKIMS to Me, For Him, Pet Accessories, and Kids categories.
On January 23, “The Kardashians” star took over “X” (formerly known as Twitter) to announce her SKIMS website crashed due to the traffic and demand. She stated Shopify is working as fast as they can to resolve the issue and asked for patience until they can fully restore the SKIMS website.
SKIMS notably gained attention for Valentine’s Day after Lana Del Rey was part of the heavy promotion, looking more gorgeous than ever. Her mere presence garnered millions of fans, who wanted to see her using the SKIMS loungewear, and surely she met expectations. This might be one of the top sales for Kim Kardashian this year, as she has hit the nail on the head with her new campaign.
Due to record breaking traffic and unprecedented demand for our Valentine’s Day launch, our Skims site has crashed. Shopify is working to resolve the issue asap. If you were unable to check out, please try to do so again soon and we will also notify you when we are fully back up…
— Kim Kardashian (@KimKardashian) January 23, 2024
