Cha Eunwoo, Jungkook, Jimin and V of BTS are the most sought-after idols of 2023

Throughout 2023, the Korea Brand Reputation Research Institute announced month after month the K-Pop idols who led this list, in which they collected data on consumer participation, media coverage, interaction, and community indexes of the artists in the industry during those four weeks.

At the end of the year, a count was made of the idols who have dominated these lists, which has resulted in four great K-Pop idols who have captured the reputation brand every month being the most sought-after of 2023.

Firstly, Jungkook from BTS, who, although he began to lead this list in the second half of the year, dominated the brand reputation for 5 consecutive months, from July to November, demonstrating his great influence and popularity.

Secondly, Jimin from BTS, the idol who started the year 2023 at the top, is on the list as the most popular in the month of January. Furthermore, the South Korean artist once again dominated the ranking in the months of April, May, and June with his incredible global success.

Being one of the most popular artists of the moment, Cha Eunwoo from ASTRO was positioned third in this annual ranking since, by also working as an actor, his fame increased and he managed to lead the brand reputation in February and December of this year.

Finally, V from BTS, another member of the renowned K-Pop band, demonstrates how this group has achieved incredible milestones in the music industry by dominating the brand reputation list in the month of March and joining their groupmates as the most sought-after artists of 2023.