After long planning and organization, HYBE ruins a birthday surprise for BTS‘ Jin from fans. This act is a tradition for the fan base, planning gifts for the group members on their special day, but on this occasion, the idea they had originally planned seems to have been ruined.
The intention was to issue personalized Jin-themed boarding tickets through the JINAIR airline as a collaboration; however, when HYBE found out about the surprise, it showed its discontent and demanded that it be canceled since the boarding passes included copyrighted material like BTS or ARMY.
석진이와 함께한 교토여행!
진생일이벤트 보딩패스를 받기위해 떠난 단풍여행@btsforever1207 ×@JP_Jinfanbase 덕분에 힐링되고 행복했습니다! 감사합니다💜#석진이와_함께하는_행복한_비행#HappyFlight_WithJin#ジンと一緒に_幸せなフライト
#TheAstronaut@JINAIR_LJ @BTS_twt pic.twitter.com/SCVyBqf9hP— elly06101 (@elly06101) November 15, 2023
To be able to opt for one of these personalized passes, you had to buy a ticket from the airline, and for this reason, HYBE decided to put an end to the fans’ initiative, since it is concerned that JINAIR will be the one who benefits the most from this project thanks to the image and influence of the Idol.
KONI issued an announcement explaining, “We now understand that HYBE directly asked the airline and the advertising agency to stop the project, as this was seen as an advertisement that benefited the airline due to Jin’s significant influence“, ending the initiative and accepting the company’s decision.
