Due to the clause that states, ‘Advertising models should not engage in acts that may damage their reputation as public figures‘, a nutritional supplement company that Seo Ye Ji worked for filed a lawsuit alleging breach of contract by the South Korean actress.
The company Yuhan Care claims that the controversial bullying accusations that the protagonist of ‘It’s Okay to be Okay’ received in 2021 were not beneficial to their products and that the viral event violated the terms of the contract, so they decided to sue the model and her agency for 1.275 billion won.
However, Seo Ye Ji’s agency responded to the compensation for damages in the lawsuit against the actress for harassment through a statement: ‘On November 10th, GOLDMEDALIST and Seo Ye Ji confirmed that the allegations brought against her in Yuhan Care’s suit are not proven‘.
Although the initial lawsuit had not proceeded, the agency explained that ‘due to the loss of confidence of the advertisers due to the allegations raised, we had to partially refund the model’s fees in accordance with the contract‘ and ended the announcement as follows: ‘The suspicions against Seo Ye Ji are not true‘.
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