Marketing strategies are becoming more and more creative, many use different techniques to communicate and get a specific message across, especially when it comes to selling.
Now Marvel has used a very interesting strategy that has caught everyone’s attention, since many people no longer believed in the productions that came out, so now their new campaign involves cats, yes, cats.
Social networks are full of funny animal videos, making all the people enjoy different content that makes them smile and of course, make them feel good and there is nothing better for that than cats.
Marvel did not hesitate to share through their social networks a quite adorable image where you can see many cats posing and with that a message announcing the arrival of one of their new movies that is already being highly anticipated.
Marvel shares The Marvel campaign featuring cats as protagonists
“They will also be protagonists ????. The Marvels, opening November 9 in theaters only.”
Given that most of the superhero movies that have come out have been a box office failure compared to what we were used to, now we will have to see if it serves to turn the forecasts around and make The Marvels a film that allows to lighten the headache that Disney has with the MCU lately.
The sequel to Captain Marvel (2019) will include Goose, Carol Danvers’ adorable alien cat who ripped out Nick Fury’s eye in the first film. The Marvels will have an “army of Gooses,” lovable dogs that were one of the things I enjoyed most about the previous film.
What do you think about it? Do you like the campaign Marvel is doing and the idea of using cats to advertise their new movie?