Stray Kids’ Felix generated a fortune in media impact value during the Paris Fashion Week

Stray Kids’ Felix is widely popular not only for his immense talent but for his electrifying aura he has wherever he goes. The idol never goes unnoticed in a room, and the fortune he generated in media impact value during the Paris Fashion Week demonstrated it.

Paris Fashion Week is one of the most awaited events in the fashion industry because the media outlets eagerly wait to see the ambassadors of different luxury brands attend fashion shows. The Fashion Week was carried out from September 25 to October 3, 2023, and noticeable stars like Zendaya and Felix were there to witness fashion history.

Launchmetrics’ CEO, Michael Jaïs, and Pascal Morand, Executive President of the FHCM, were in charge of giving insights from the Paris Fashion Week during a press conference, where they revealed the media impact value figures from the prestigious event.

Louis Vuitton’s ambassador, Felix, made his first front-row appearance since he got announced as ambassador of the luxury brand. Definitely, this was the right choice after it was reported he was responsible for $6.6 million in media impact value, because of the echo mentions. He became the second who earned the most MVI only behind, Zendaya who earned $9.4 million.

Undoubtedly, Stray Kids’ Felix has demonstrated his influence in the fashion scene by breaking boundaries and not only being recognized in the music industry. It is expected new campaigns featuring Felix’s image are going to be released by Louis Vuitton after this huge success during the Paris Fashion Week.