A$AP Rocky is new creative Director for Puma x Formula 1 partnership

A$AP Rocky has been widely recognized in the Hip Hop scene because of his innovative sound and his lyrical skills. This time, he is in the spotlight after he was announced as new creative director for Puma x Formula 1 partnership, joining Rihanna, his partner, as directors for Puma.

The widely known brand, Puma, announced the long-term partnership with Rocky in order to focus on the intersection of sport and streetwear. This means he will embark in a journey of creativity and exploration for new ideas and, surely, a perfect campaign. In addition, he is set to appear in numerous visuals and video content from the brand as part of his partnership.

It was also reported, Rocky is set to release exclusive Puma x Formula 1 accessories and an apparel collection later this year, which is going to serve as the sneak peek of what’s coming next for Puma. During 2024, he is also going to take charge of marketing in the partnership, as he will curate activations at each race.

A$AP’s creativity direction doesn’t end here, he is going to be completely immerse in the product creative designs for all the Puma x F1 products, in order to make them unique and give them his essence during 2025. Also, Rocky stated this partnership is truly inspiring because he is taking risks in order to succeed with the brand during a press release.

Undoubtedly, A$AP Rocky is not going to let down anybody with his new releases with Puma because he is popular known for his creative process in his music, and he will be able to extrapolate his knowledge to the marketing field.