After having been released as a box office disappointment, ‘Elemental‘ the new and talked about Pixar film has escalated, reaching unexpected limits, even becoming one of the most successful films of the current year 2023.
Noting this incredible achievement by the production company, many have wondered what is the secret behind this success in the reception of the animated film that had started its journey at the box office as a flop.
“In a city where the elements of fire, water, earth and air live in separate districts, a fire girl and a water boy discover that, despite society telling them otherwise, they have a lot in common“, says the synopsis.
Despite the fact that the film grossed a disappointing numbers upon its release, its first weekend in theaters, 29 million dollars, it has currently surprised by exceeding 311.7 million dollars, and is even expected to reach 500 million dollars soon.
Therefore, many wonder what is the secret of this unexpected success, and according to sources, this was due to mouth to mouth recommendations, these being the ones that gave a great turn to the direction of this film, leading it to a successful walk into the box office.
If everything continues to go well for ‘Elemental’, this production could become one of Disney Pixar’s most successful films in recent years.