What is ‘Barbenheimer’ and why is it such a success?

Two of the most anticipated films of recent years were released on the same day generating great controversy, but it is known that despite the alleged union/competition both were a success, generating the question of what is ‘Barbenheimer’ and why is it such a success.

Oppenheimer is the union of the name of the two films, Oppenheimer and Barbie, which have been highly anticipated by all movie audiences. And the friendly union of the two has been a success titled Barbenheimer.

Barbie grossed just over $150 million in just two days, followed by Oppenheimer with over $80 million, and film experts declared it to be by far the highest grossing opening weekend ever in the United States. A success in the film industry.

Some entertainment media highlighted the ‘Barbenheimer’ trend because it was thanks to this that both films had an unparalleled success on the day of their release, one film helped the other to promote itself and spread through social networks, which caused its imminent viralization.

“It can be considered a story with two different trajectories,” Dergarabedian commented, between a commercial blockbuster and a three-hour historical drama. “Both were total blockbusters, and both will continue to perform in the coming weeks, but in a different way,” he also said that the ‘Barbenheimer’ trend caused both films to help each other on their opening day.