BTS’ Jungkook tops solo idol brand reputation ranking

BTS‘ Jungkook is one of the most prestigious Kpop idols of the past few months, as shown by the new brand reputation ranking revealed by the Korean Business Research Institute, which has made the ARMY go viral on social media, since topping this list is not easy at all. A great achievement.

What was taken into account to compile this month’s rankings were the analysis and consumer participation rates, the interaction and awareness of the community of more than 1500 idols, and of course the coverage of the various media and entertainment, which has indisputably positioned the member of BTS, Jungkook as the most prestigious of the last month.

According to reports, the artist has a brand reputation index of 4,484,639, which means he increased 11.24% in score from last month, and the word phrases that most influenced his positioning were, “Seven“, “YouTube” and “Solo“. This could be due to its recent release, ‘SEVEN‘ which has already caused controversy for its explicit version, and has gone viral at an alarming pace.

On the other hand, BLACKPINK‘s Jisoo closely followed Jungkook with a rating of 3,696,320, which marked an increase of 5.34%. Jimin ranked third with 3,259,257 points, however, the idol that recorded the highest percentage increase from last month was Girls’ Generation‘s YoonA, with a 167.17% increase in her brand reputation index, taking fifth place on the list with 2,904,464 points.