Experts in the field were saying that Netflix had sentenced itself when it decided to make the changes to its shared account policies, speculating that the streaming giant was going to lose a huge amount of subscribers, but it seems that the platform’s “strategic move” did accomplish its goal.
Earlier this year, Netflix banned the use of shared accounts among its users, which according to many netizens, Netfix was going to make the worst decision, but everything went as planned, Netflix did not see a massive outflow of subscribers, on the contrary, began to receive more new users every day that passed, which would meet its goal of such changes.
This was reported by the prestigious British media ‘The Times‘ who also assured that Netflix’s subscription rate registered a significant increase of 236% in the last quarter, news that did not please at all the skeptics who wished the collapse of the platform after the changes in its account policies were announced.
Thousands of users of the platform thought that Netflix would be forced to reverse the changes to its new shared account policies, due to the immense number of subscribers who would withdraw from the service, but the streaming giant’s strategic move worked out better than they thought. As the months have passed, after the blocking of shared accounts, the platform has registered more than two million new subscriptions.