BTS’ V dabbles into the jewelry business in a big way

BTS’ Taehyung, also well-known as V, is one of the most beloved members of the South Korean boy band due to his immense talent and charisma. On top of that, he is now dabbling into the jewelry business with his latest collaboration with Cartier.

BTS’ impact on numerous markets around the globe is unprecedented. No matter what they do, they always get all the attention and the individual work of their members is no exception and Taehyung’s deal with different brands is the perfect example of it.

On July 19, Arnaud Carrez, Senior Vice President and Chief Marketing Officer of Cartier, revealed that the South Korean idol is the new ambassador of the French luxury company and shared his thoughts about him:

“When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belong only to him.”

Unsurprisingly, It is expected that BTS’ V and Cartier’s collaboration will be extremely successful, which will make him an appealing figure for other brands. As a result, he will likely continue getting different deals and so will his band mates.