Many things have been said now that Mattel is willing to exploit its products to the fullest, and is that the toys that once encouraged and brightened the lives of many children, will now be represented in the movies, all this indicated after the news of Barbie, which has already been released in the United States. Now a Hot Wheels movie is coming and J.J. Abrams assures that it will have a surprising plot.
The director who has worked in sagas such as Star Wars and Star Trek, has been one of the people who has confirmed that he has been working with Mattel in the Hot Wheels movie, and that he is already very clear that this movie will have a surprising and striking plot like none seen before. This means a big step for Mattel, which has begun to venture into the film industry, starting with the release of the Barbie movie on July 20.
In an interview with The New Yorker, director J.J. Abrams revealed that, “For a long time we were in talks with Mattel about Hot Wheels, and we hadn’t been able to do something that would work, or something that would feel that if the movie is made, it would be worth it for what this franchise means and what its name is in the world market”.
Recall that there are already several titles that have been talked about which could have their cinematic representation, which opens the option to a whole new universe.