The famous female beauty pageant Miss Universe, is going through a deep crisis of recognition by the public eye, which has been condemning the most recent decisions made by the new board, led by transgender mogul and businesswoman Anne Jakrajutatip. All these problems have caused the pageant to be involved in a deep snub of international approval, which sees how the glory days for the company are over.
The worldwide recognition of the Miss Universe pageant has allowed it to become the most important beauty contest in the world. It has been held since 1952, and each year has brought together more than 600 million people around the world to watch each of its annual editions.
However, and after the most recent edition and the change of the company’s board of directors, the pageant has not stopped being criticized for its most recent actions, which would be ending its popularity according to several experts in beauty pageants.
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Anne Jakrajutatip, the new owner of the pageant, has made a series of decisions that have not been well received by the regional directors. One of them was the renewal of contracts for each country’s franchise, which caused a number of regional organizations to lose their license to the highest bidder.
Another point of criticism was the victory of R’Bonney Gabriel, Miss USA, in the most recent edition of the pageant. Experts, missologists and a great part of the public, considered that Amanda Dudamel, Miss Venezuela and first finalist of the pageant, should have been the real winner of the edition.
In addition to this, there is talk of the great loss of sponsors that the contest has had in recent months, sponsored mostly after the victory of the 28-year-old American model, who also had a tour of several Asian countries that did not bear much fruit.
All these inconveniences have made that a great part of the public has lost interest in the contest, to the point that many media and other experts affirm that if it continues like this, Miss Universe would be condemning itself to an eventual unprecedented failure.
