The coronation of Miss USA as Miss Universe 2022 has been surrounded by controversy, even some pageant fans and social media users have suggested that there was fraud, as she was not the favorite candidate for the victory and it has been reflected in the resounding failure of her recent tour around the world with the finalists of the beauty contest, so the organization must make an intelligent decision to restore the prestige of Miss Universe.
In recent days, the Miss Universe company has suffered financial losses as several of its investors have pulled out, causing instability in the company’s stock. The victory of R’Bonney Gabriel as Miss Universe 2022 has been a factor that has caused such a situation, which could lead the owner of the pageant, Anne Jakkaphong, to bankruptcy.
Miss Universe 2022, R’Bonney Gabriel, is fulfilling her duties as a representative of the most prestigious beauty franchise in the world. However, she is experiencing difficulties in securing sponsors, as due to her failed world tour, she has only received an offer to be the face of an energy drink in Indonesia, unlike previous beauty queens who had a large number of contracts and sponsors.
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The lack of investment could bankrupt the Miss Universe franchise, and some rumors indicate that it is due to Anne Jakrajutatip’s acquisition of the rights to the pageant, which has generated speculation of corruption. Thus, it seems that the Thai businesswoman, and owner of the pageant, is experiencing great financial losses due to the poor choice as crown bearer and R’Bonney Gabriel’s tour of Asia which has been a failure, as she was not well received in Thailand and Vietnam.
It is evident that the organization must make an important decision due to the lack of support from sponsors, since the fact that only one company has shown interest in the current Miss Universe, R’Bonney Gabriel, says a lot about the dissatisfaction of the pageant’s followers. The owner of the franchise, Anne Jakrajutatip, will have to look for new strategies to attract investors and restore Miss Universe’s credibility and improve the pageant’s financial situation.
