The company JKN Global Group, owner of the Miss Universe brand, has announced a new process to maintain the national beauty pageant competition. The proposal must include a budget for the year 2023, a marketing plan and a financial offer, but this decision has generated a great stir among the national bodies in charge of choosing the representatives.
The new owner of Miss Universe, Anne Jakrajutatip, has revealed a new rule for the election of contestants in the pageant. According to Thai Sashes, the national competitions to choose the representatives should not be related to other beauty pageants.
Anne explained that the national pageant on behalf of the Miss Universe brand copyright will only choose the winner to compete exclusively in this pageant, because previously many countries held pageants related to the Miss Universe brand, but sent the finalists to other beauty pageants.
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With this new rule, only the crowned queen will be able to compete in Miss Universe and the first and second runner-up will not be able to participate in other events such as Miss World, Miss International or Miss Grand International.
This new rule has generated controversy among the national organizations in charge of the election of the representatives, who will have to adapt to the new conditions of the franchise to continue being part of the most important beauty contest worldwide.
