On Monday, January 16th, BTS‘ Jimin was officially introduced as a global ambassador of Dior, one of the top luxury houses. The 27-year-old singer posed in garments from the Summer23 collection in a fashion film and cover editorial for W Korea magazine.
Jimin‘s new phase confirms that BTS members are in the sights of major fashion brands following the end of their group contract with Louis Vuitton.
“Jimin inaugurates his collaboration with Dior by wearing the latest creations by artistic director Kim Jones“, a tweet from the brand expressed.
“In his role as a new ambassador, Jimin exemplifies the timeless spirit and uniqueness of Dior“, the brand adds.
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For his part, Suga will have a collaboration with Valentino, while J-Hope would remain as the face of Louis Vuitton. In addition, it should be recalled that Taehyung attended as a special guest at a Celine show in 2022.
Jimin would be the new member as global ambassador of Dior, which already has several Korean celebrities in its company, Jisoo of BLACKPINK, who has a similar role as brand ambassador since 2021. The idol has participated in several fashion shows as a special guest.
Dior also works with Jung Hae In, Nam Joo Hyuk, ASTRO‘s Cha Eun Woo and EXO‘s Sehun. So many fans are talking about the possibility of a meeting between the idols in some events or collaborations in photoshoots.
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