BLACKPINK named ‘Artist of the Year’ by TIME magazine

BLACKPINK was chosen by TIME magazine as ‘Artist of the Year‘ for 2022. The foursome became the second K-Pop artist to receive the title after BTS, chosen in 2018. In the magazine’s article, individuality and the solo careers of the members are pointed out as differentials of the South Korean phenomenon.

“Most (groups) have a limited lifespan: they get old, burn out, or see a member outdo themselves. But #BLACKPINK has managed to become the biggest girl group in the world precisely by allowing its members to be solo stars for own right“.

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The magazine also highlights BLACKPINK’s achievements in 2022, the year the girls appeared at the VMAs singing the hit “Pink Venom” and began a successful world tour. In addition, they released the album “BORN PINK” which achieved the record for the best-selling album by a South Korean girl group, with more than 2 million copies sold.

“The group may be greater than the sum of its parts, but each of its parts is greater than the combined efforts of most other pop groups. As the culture becomes more stratified, only a handful of musicians They stand out, from Taylor Swift to Drake and, yes, BTS, Blackpink have managed to succeed by demanding our attention everywhere we get it: not just in our headphones, but also in fashion and on the screen“.