NewJeans, the highly anticipated group from HYBE affiliate ADOR, has debuted. Last year, the South Korean company established a new label called ADOR, led by the company’s chief brand officer (CBO), Min Hee Jin.
Before joining HYBE in 2019, Min Hee Jin was known for her unique and iconic concepts as a creative director at SM Entertainment, including concept direction for SHINee and f(x).
The five members of NewJean include Kim Minji, Hani, Danielle, Haerin, and Lee Hyein. Although the official profile of the members has not been shared yet, here is the brief information about the members:
Kim Minji (2004) – Korean
Hi, there! ??
— NewJeans (@NewJeans_ADOR)
Hani (2004) – Vietnamese
Hello, World!?
— NewJeans (@NewJeans_ADOR)
Danielle (2005) – Korean-Australian
Finally, I'm here!??
— NewJeans (@NewJeans_ADOR)
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Haerin (2006) – Korean
Hey!?It's me, Haerin!
— NewJeans (@NewJeans_ADOR)
Lee Hyein (2008) – Korean
Hi, I'm Hyein!?
— NewJeans (@NewJeans_ADOR)
On July 22nd, ADOR released their first five-member girl group music video “Attention” on YouTube. NewJeans is scheduled to release three more music videos on July 23rd, July 25th, and August 1st; and the band’s first digital album will be released on August 1st.
After appearing on music shows like Mnet’s ‘M! Countdown‘, KBS ‘Music Bank‘ and SBS ‘Inkigayo‘, the physical album will be officially released on August 8th.
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