The world stopped to listen to Adele’s new single “Easy On Me” was released last Thursday, 14th, after a hiatus of six years since the “25”, further reinforcing the power and relevance of the British singer in streaming platforms. And the numbers are impressive! In 24h, the debut broke all records on Spotify and took off to the top of the main charts with a moose rarely seen in the industry. Iconic, right?
In 24 hours, the track reached the top of Spotify with more than 19,749,704 million plays, consolidating itself as the biggest broadcast day for a song in the global history of the music platform. Nobody before in history has managed to gather so many reproductions in one day. And the feats don’t stop there.
And just like that, @Adele set a new record 🏆 pic.twitter.com/WIz55hQmln
— Spotify (@Spotify) October 15, 2021
In the United States, Adele has also established itself as the best single debut of all time with “Easy On Me”. They were counting an unbelievable 5,435,431 stream. The same feat was repeated in the UK.
The artist’s countrymen didn’t do anything wrong and let the single debut as the best debut on broadcast there, with 2,801,638. It’s #1!
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With the feat, Adele defeated the debut of “All I Want For Christimas Is You”, by Mariah Carey, which totaled 17.22M, followed by “Last Christmas” (15.81M), by Wham!, in third place, and Olivia Rodrigo, with “drivers license” (15.81M), in #4 and “good 4 u” (12.58M), in fifth position.
The impact of the singer’s comeback was so great in the industry that she even managed to rescue old songs, from her predecessor album “30”, which arrives in November, to Spotify’s Global Top 50. It currently occupies 6 positions:
#1 #EasyOnMe(19.749M)
#24 When We Were Young (2.32M)
#31 Someone Like You (2.01M)
#38 Rolling In The Deep (1.89M)
#41 Love In The Dark (1.71M)
#46 Set Fire To The Rain (1.64M)